Following up with leads is where most sales fall over. Not from a lack of skill, but a lack of structure. When you don’t know what to say (or how to say it), you either avoid the conversation or overthink it.
What if you had simple, proven email templates that made follow-up feel natural and confident?
Below are 7 ready-to-use email templates for common sales scenarios, designed to help you close more jobs without sounding pushy.
1. The ‘Inquiry to Sale’ Opener
When to use: When someone first contacts you. Build rapport, qualify quickly, and offer value without pressure.
Subject: Thanks for your enquiry
Hi [Name],
Thanks for reaching out about [job/project]. Just confirming the key bits:
- Location: [if known]
- Work Type: [e.g. fit-out, plumbing, tech setup]
- Timing: [if known]
Would it help if I sent a short guide or a few ideas to kick things off?
Let me know — happy to help.
Cheers,
[Your Name]
[Your Business Name]
2. Follow-Up After a Quote
When to use: After sending a quote or proposal.
Subject: Just checking the quote came through okay
Hi [Name],
Just checking, did the quote come through alright?
If you’ve had a chance to look at it, I’d love to hear your thoughts.
If not, no stress. Let me know if you’d like me to resend it or answer any quick questions.
Happy to help either way.
Cheers,
[Your Name]
3. Handling the ‘Let Me Think About It’ Response
When to use: When a prospect is hesitating or unsure.
Subject: Just checking in. Happy to help.
Hi [Name],
Thanks again for the chat. Totally get needing to think things through.
If there’s anything you’re unsure about (timing, scope, whatever) I’m happy to send a quick summary or chat again.
Sometimes it helps to revisit the big picture. If you’d like to do that, I’m here.
No pressure. Just support.
Cheers,
[Your Name]
4. You’re More Expensive Than XYZ
When to use: When price objections come up.
Subject: Happy to help you weigh up the options
Hi [Name],
Thanks for the feedback. Would you be open to sharing what was included in the other quote?
Sometimes the differences can be subtle, but they matter.
Happy to help you compare apples with apples.
Cheers,
[Your Name]
5. The Ghostbuster
When to use: When a lead has gone quiet.
Subject: Quick check-in
Hi [Name],
Have you decided to park the [project/service] for now or is it still something you’re considering?
Either way is totally fine. Just let me know so I can wrap things up on my end.
Cheers,
[Your Name]
6. Google Review Request
When to use: After a job is complete and the client is happy.
Subject: Quick favour — share your experience
Hi [Name],
Thanks again for trusting us with your [job/project]. If you’re happy with the outcome, would you mind leaving a quick Google review?
Here’s the link: [Insert Link]
Massive thanks,
[Your Name]
7. Referral Request
When to use: After a happy client leaves a review.
Subject: Thanks again… one quick thing
Hi [Name],
Really appreciate the review!
Quick question: do you know anyone else who might need help with [type of work]?
Most of our work comes from word of mouth, so any intro is always appreciated.
Thanks again,
[Your Name]
Want More Tools Like This?
This is just a taste of the strategies we give tradies and service business owners inside our Business Maximiser Coaching programs.
We help you:
- Get off the tools
- Make more money
- Win back your weekends
🚀 Want to turn more quotes into clients without sounding pushy? Let’s see if our systems and support are a good fit for your goals.
📋 Answer a few quick questions here to get started → click here to get started